eCommerce & Digital Marketing Manager
Northamptonshire
£35,000
eCommerce is pivotal right now; So it's a great time to join a leading online retailer in their sector to become their next eCommerce & Digital Marketing Manager. As a company they are all about pushing the boundaries, challenging what's possible, and finding the next big thing.
They stay at the forefront of changing trends and new consumer products. Help their customers discover thrilling gadgets and products, stylish décor or upgrade their garden furniture ready for BBQ Weather.
This business sell products a plethora of products online; on their own website, through eBay, amazon and retail partners like Homebase. Much of their success has come from their customer-centric approach to business, helping to make their brands a household staple for thousands of people.
The ideal candidate for this role will be able to improve the customer journey, devise strategies to strengthen customer retention, manage content generation and develop email-marketing including strategy, segmentation, data analysis and retargeting campaigns. You will have an in-depth understanding of web/eCommerce analytics.
Understanding the end-to-end customer journeys and have in-depth knowledge and understanding of eCommerce principles and best practices. You must be able to offer insight and implement tailored digital marketing strategies, ensuring content is fully optimised and well written.
This is a role that would suit someone with experience in:
- Managing eCommerce sites
- Marketing online consumer products (B2C)
- Email marketing, segmentation and KPI analysis
- Knowledge of conversion optimisation
- Building brand awareness on Social media
- Improving the customer journey
- An analytical mind and ability to report on key metrics
- Managing a budget
- Managing a team
- Managing agencies
