Marketing Analyst

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Marketing Analyst

  • Location: Northampton
  • Salary: £40000.00 - £45000.00 per annum per year
  • Job Type:Permanent

Posted over 1 year ago

  • Sector: Marketing & Creative Recruitment
  • Contact: Keri Rossiter-Turner
  • Contact Email: krossiter-turner@theonegroup.co.uk
  • Expiry Date: 09 September 2022
  • Job Ref: BBBH45731_1660131830

Marketing Analyst

£40,000 - £45,000

Hybrid Working

Choice of office: Corby in Northamptonshire / London

Join a Global, FTSE 100 business that is rapidly growing and creating a place where people ask the right questions, seek insights and predict trends, to drive value and stay ahead of the competition.

They're creating a new culture, they're shifting mindsets, they're investing in their people by building capability across their business and they're ensuring their new data and analytical tools are best in class.

As the Marketing Analyst, you would support that journey by ensuring the business needs for core digital and analytical products and services are explored, captured, analysed and verified so that the solutions designed and delivered meet the objectives of their change initiatives and strategy.

Their Marketing and Commercial Insight community need to drive customer demand and lead the coordination of the brand and customer plans across Marketing and Sales

Key accountabilities:

  • Marketing and campaign analysis including channel effectiveness insights for all commercial channels, including digital, offline and sales to identify new opportunities, inform decision making and optimise investments

  • Supporting the embedding of a global strategy around data & analytics, growing its maturity and creating outputs that drive action, clarity of decision making and challenging thinking.

  • In-depth analysis of the external data and customer journeys, marrying quantitative and qualitative data from different sources to identify opportunities and provide recommendations to improve brand awareness, customer sales growth and the customer experience.

  • Supporting the embedding of exceptional data and analytical skills and expertise across the Group to drive agility, insight discovery and experimentation as close to the customer as possible.

  • Be one of the Adobe Analytics experts in the region and support stakeholders and management with the relevant digital insights as well as support users to use Adobe Analytics self-serve reports

  • Identify and exploit opportunities for efficiency gains in the campaign process e.g. marketing automation, list extraction, campaign dashboards

What we're looking for:

  • Power BI and Adobe analytics experience
  • A passion for Marketing Analysis
  • Experience of having worked in a Digital orientated business
  • Experience of having worked in a B2B environment
  • Experience of using Digital Analytics Tools, such as Adobe Analytics
  • Knowledge of omni-channel, multi-touch attribution.