Looking to enhance your organisation's employer brand?Our custom marketing campaigns are designed to do just that. With our expert marketing team supporting you, your recruitment campaign will benefit from advanced tools and effective strategies – all crafted to make your organisation stand out against your competitors. We’ll take the time to understand your goals and highlight the distinctive strengths of your employer brand. Then, we’ll create a tailored campaign to share your story with the right talent who align with your values and requirements. |  |
Bespoke to your brand
Our team will take the time to understand your requirements on a granular level, acting as an extension of your business. So, what will our marketing team do?
Marketing Strategy Meeting: We want to know what makes your organisation a great place to work; our marketing team will get to know your business and spend time with your hiring managers and teams to ensure we capture your brand authentically and craft campaigns that resonate with the right talent.
Our Network: Through our channels, we will share your story far and wide to attract exceptional talent (over 200,000 active customers) to target your audience and advertise your employer brand. Our extensive network is based across the UK and overseas!
Content: Our team will spend time working with you to create bespoke content, specific to your audience, to showcase your organisation’s jobs and employer brand.
Storytelling: Our content will be crafted to tell your organisation's story and attract the right people.
Results: We will share the content, campaign results and make recommendations to maintain your employer brand.
Our Marketing Campaigns offer the following:
Social Media Content: We will create and publish targeted social posts (including paid ads) across LinkedIn, Facebook and Instagram (number of posts/platforms dependant on exposure required and exclusive timeline).
Video Production: Our marketing team can visit your premises to capture your company culture and environment of your organisation. We'll feature your employees and hiring managers - discussing current vacancies and highlighting why your company is an excellent place to work. This content will be shared across our website and social media channels, with the option for you to distribute it across your own platforms as well.
TOGCast: We can record, edit and publish a podcast episode that will be shared across our platforms and yours too. This is another great way to advertise your brand and discuss the jobs you have available.
Blogs: For those who prefer to stay away from the camera, we can video/podcast content for those who prefer to read than watch as another campaign channel to reach the relevant talent pool.
Client Page: We will create a page for your business to feature on our website. This will include targeted SEO and links to job adverts, plus information about your organisation, what it's like to work for you (case studies/comments from your employees) and video footage we have created for you.
Case Studies: Our candidates love hearing what it's like to work for an organisation, so we like to get your employees involved to share their experiences and what they love most about working for your company (this can be text or video!)
Social and website analytical reporting
Campaign management in line with recruitment objectives
Reactive and responsive marketing support
Alternatively, we're able to provide a discrete recruitment option if needed.
