Marketing Data Anaylst - Peterborough (2days in the office) - Salary up to £35,000
Are you able to interrogate data, analysis through different platforms?
Can you write excellent copy?
Do you have 3 years marketing experience with solid understanding of CRM?
I'm supporting a hugely successful company within the Audio and Publishing space. They are looking for an experienced Marketing Data Analyst to join their team, working closely with the CRM & Marketing Manager.
This is a pivotal role working across all teams in the B2B department, supporting multiple workstreams, change projects and business as usual goals.
Marketing Data Analyst:
Responsibilities include...
- Supporting CRM & Marketing manager in the planning and execution of marketing campaigns; analysis, segmentation and reporting (magazines, digital and events)
- Focus on driving revenue, acquisition and retention of customer audiences.
- Drive the integrity of data - collated and maintained to be able to produce accurate analyis, reporting and segmentation.
- As a brand ambassador, manage changes to the email marketing templates, ensuring that all users remain compliant and on-brand
- Deliver campaign tactics for customer-led multichannel marketing plans for engagement and acquisition and retention; from segmentation of audience, building campaigns and reporting of campaign success metrics that support Objectives and Key Results (OKRs)
- Administer the Email Service Provider (Adestra) new starters, advising on Email Marketing best practice; ensuring importing / data mapping and data table management rules are clear, and support on queries that need to be raised via the Adestra Account Manager
- Managing data imports and list management, to drive data strategy in achieving completeness, uniqueness, consistency and accurate database values
This is a hybrid position where you will be working from home and their office location in Peterborough (minimum of 2 day per week).
About You:
- 3 years marketing experience in a similar position (within publishing would be advantageous)
- Attention to detail, accuracy, analysis, and the ability to interrogate is your superpower.
- Intermediate Microsoft Office understanding, especially Excel, with proven success using v-lookups is a must!
- Experience of working with CRM / database management systems and processes.
- Able to use your own initiative, working autonomously, but also collaborating and communicating exceptionally within a team.
- Experience of working with Email Service Providers.
- Previous experience of working with analytical tools/platforms.
Benefits:
* 25 days holiday + bank holidays + 2 volunteer days
* Wide range of learning opportunities to support with your Career Development
* Opportunity to buy additional holiday
* Enhanced Maternity and Paternity pay
* Company pension
* Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
* Thrive initiatives - Wellbeing
* Discounted high street vouchers