Marketing Manager

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Marketing Manager

  • Location: West Yorkshire
  • Salary: £45000.00 - £50000 per annum per year
  • Job Type:Permanent

Posted 28 days ago

  • Sector: Creative
  • Contact: Clare Filsell
  • Contact Email: cfilsell@theonegroup.co.uk
  • Start Date: ASAP
  • Expiry Date: 25 May 2024
  • Job Ref: BBBH51557_1714042276

At a time of rapid company growth, our client is seeking a dynamic Marketing Manager to join their global business.

A fantastic role where you will be responsible for the marketing function in a standalone role. In addition, you will be able to use your creative skills and produce world class print and digital content to promote the brand.

A hybrid role with approximately 3 days in the Castleford office.

Job Responsibilities:

  • Overall marketing strategy and execution of plans for the existing products.
  • Support the researching and evaluation of new product opportunities, demand for potential products, and customer needs and insights.
  • Managing launch campaigns for new products.
  • Supporting distribution channels to market products effectively.
  • Management of the company's website and brand guidelines.
  • Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
  • Managing media and marketing staff and external PR agencies.
  • Creating print and digital content using the latest Adobe Creative Suite.
  • Creating and managing product images and photos.
  • Managing the company's social media profiles and creating content for distribution on all social media platforms and e-mail marketing campaigns.
  • Analysis and presentation of the effectiveness of all marketing efforts and campaigns.
  • Some overseas travel may be required for occasional trade shows etc.

Candidate Specification:

  • A Degree in Marketing or a related field would be preferred.
  • Strong effective communicator with a tenacious personality and a can-do attitude.
  • Ideally have worked in the security/tech industry.
  • Ability to coordinate and manage multiple tasks and events.
  • Demonstrated ability to increase productivity and a hunger to improve methods, approaches, and not be afraid to bring new ideas to the role.
  • Expert in Internet and social media marketing strategy with a demonstrated track record.
  • Demonstrated ability to see the big picture and provide useful advice and input across the company.
  • Familiarity and skill with the tools of the trade in marketing including PR, written communication, market research, product marketing and a natural flair for feeling the pulse of the security industry and being able to tap into current topics to capitalise presence.
  • Excellent creative design skills and experience in creating print & digital content using Adobe Illustrator, InDesign & Photoshop etc.
  • Experience managing external PR, Industry publications and related social media platforms.
  • Experience in the global marketplace is a plus.