How Your Marketing Team Mirrors a Winning World Cup Team

How Your Marketing Team Mirrors a Winning World Cup Team...

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about 3 years ago

by Harry Bragg

​Teamwork is one of the most important things in life, not to mention in the workplace.

With the World Cup being the top of conversation topics across the country at the moment, it’s worth remembering that your marketing team has several similarities to the best football teams in the world.

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Goalkeeper – PR Manager

The unsung hero! Reacts quickly and effectively when the reputation of the brand is under fire and is excellent at crisis management. When the brand is under attack it’s the PR Manager’s responsibility, like the goalkeeper, to make sure things don’t take a turn for the worst.

Defenders – Communications Executive

Works with the PR Manager and Content people to deliver a strong brand message. In a football team, these are the people who essentially get the opposing team to ‘back off’ by showing them that they can’t get passed them to score a goal.

Mid-Fielders – Copywriter / Content Editors

The glue that holds the team together. Works very closely with the communications, marketing and events people to ensure consistency for the brand’s messaging and how they are portrayed. They are curious individuals with meticulous attention to detail – similarly to the role of a midfielder, who always needs to keep his eye on the ball (no pun intended) and know what’s happening around him.

Forwards – Marketing Executive

A key part of the team who is keen to impress and show what he can do. Not always the key decision makers but they work well under pressure and actively work to market the brand and ultimately achieve sales (wins!).

Captain – Brand Manager

He works hard to ensure the brand is unique, desirable and profitable. He’s on hand to help the team when required but does a lot of work behind the scenes to maximise the brand and everything would fall apart without him!


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