Brand Strategy Coordinator

Location London
Discipline: Marketing & Creative Recruitment
Job type: Temporary
Salary: £Up to £220.00 per day
Contact name: Harry Bragg

Contact email:
Job ref: BBBH38101_1623397543
Published: 10 days ago

Brand Strategy Coordinator
£220 PD

Working for this extremely well known global brand you will lead the development and management of all brand guidelines across channels and different parts of the business, ensuring consistency among lots of moving parts and flexibility where needed for effective branding solutions. This role is a mix of brand strategy, design and governance. Could also involve project management and agency selection and relationship management.

Responsibilities/Essential Job Functions:

1. Work with internal IT and data infrastructure teams to find the right hosting solution for our brand center including guidelines and toolkits.
2. Consolidate and update all our consumer brand guidelines across (but not limited to) the below areas. Also responsible for coordinating with relevant stakeholders e.g., corporate brand and business teams, and guiding teams through implementation
3. Logo application
4. Advertising playbook
5. Digital design guidelines including app and web
6. Copywriting guidelines and house writing rules
7. Proof reading audit learnings
8. Retail guidelines
9. Agent communication
10. Co-branding and partnership branding guidelines
11. Font licensing / IP

* Work experience:

- 5+ years in brand strategy or marketing ideally client side managing the development of brand guidelines
- Digital design experience
- International experience with global brands desirable
- Financial services/payment experience desirable

* Skills & Competencies required:

- Brand strategy and positioning
- Digital design and basic understanding of UX desirable
- Building dynamic brand guidelines working with vendors
- Stakeholder management and working with multiple creative agency partners
- Influencing and collaborating
- Project Management
- UX and information architecture