Digital Marketing Executive

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Digital Marketing Executive

  • Location: Northampton
  • Salary: £32000.00 - £35000.00 per annum per year
  • Job Type:Permanent

Posted 21 days ago

  • Sector: Digital
  • Contact: Keri Rossiter-Turner
  • Contact Email: krossiter-turner@theonegroup.co.uk
  • Expiry Date: 08 July 2025
  • Job Ref: BBBH54053_1749416746

Digital Marketing Executive


Location: Northamptonshire
Department: Marketing
Reports to: Head of Marketing
Type: Full-Time, Permanent
Salary: £32,000 - 35,000 per annum

About the Company


Join a leading organisation in the health and wellness industry with a strong presence in both B2B and B2C markets. Committed to innovation, education, and prevention, join a business that offers science-backed products and services that improve lives every day.

Role Overview:


We are seeking a strategic and hands-on Digital Marketing Executive to lead digital initiatives across both B2B and B2C channels. This role is responsible for delivering growth through data-led campaigns, CRM automation, and eCommerce optimization. The ideal candidate will thrive in a fast-paced environment and bring a strong mix of strategic thinking and executional excellence.

Key Responsibilities:


  • Strategy & Campaign Execution

    • Design and deliver digital marketing strategies to grow brand awareness, traffic, and customer retention across B2B and B2C audiences.

    • Run targeted digital campaigns focused on addressing consumer pain points and moving customers through the buying journey.

  • CRM & Marketing Automation

    • Lead the development of customer journeys using CRM platforms (e.g., HubSpot) to automate and personalize user engagement.

    • Create onboarding programs and training materials to support adoption of CRM tools internally and across global teams.

  • eCommerce & Website Optimization

    • Oversee and enhance the performance of both B2B and B2C eCommerce sites, including landing pages and product detail pages, to maximize conversion and user experience.

  • Retail & Partner Collaboration

    • Coordinate with major retail and distribution partners to align promotional activity both online and in physical retail environments.

  • Project & Agency Management

    • Manage external agencies and freelance partners to execute campaigns and large-scale projects efficiently and on time.

  • Performance Analysis & Reporting

    • Utilize tools like HubSpot and Google Analytics to monitor campaign success and report on key metrics to senior leadership, including international stakeholders.

  • Cross-Market Collaboration

    • Share insights and best practices with international markets and contribute to the global marketing strategy.

    • Act as a brand ambassador at both consumer-facing and professional events.

  • Training & Mentorship

    • Deliver internal training to upskill teams on digital marketing tools and practices.

Ideal Candidate Profile:


  • Significant experience in digital marketing across both B2B and B2C environments.

  • Advanced knowledge of CRM systems (preferably HubSpot), marketing automation, and performance analytics.

  • Strong background in managing eCommerce platforms and digital customer journeys.

  • Skilled in stakeholder communication, including executive-level reporting.

  • Confident managing cross-functional teams, external partners, and global collaboration.

  • Highly analytical, with a focus on delivering measurable results.

How to Apply


Follow the prompts to apply today or send your CV to:
krossiter-