Graphic Designer and Marketing Manager
Utilise your broad skill set across marketing and graphic design to be the sole owner of the marketing function. In this role you'll set the strategy and implement it. This company are looking someone who can manage marketing strategies and execute campaigns to help drive sales..
You'll need strong skills in creating both written content and graphic design. Use of the Adobe suite including Photoshop, Indesign and Illustrator will be key in creating graphics and material that catches the eye and a strong written ability in translating technical information into simple, concise and high impact messages.
Your graphics and written skills will be applied to creating content such as case studies, videos, website copy, blog posts and copy for public relations.
During lockdown, digital is king and you might focus on social media, blogs and case studies for the website, email marketing and other forms of reaching people online but once lockdown lifts coordinating the production of event and exhibition collateral will be key. Examples of brochures and flyers you've created using Adobe will be useful. If you have skills in web design or motion design that would be impressive, a nice to have if you have skills in that area.
You'll create eye-catching graphics and copy for email / social media. Taking ownership or email marketing and a social media content calendar.
Your social media materials will work best on LinkedIn, Twitter and Facebook, so you'll create posts that communicate product features to businesses who already know about the company and grow awareness with those who don't. Communicating the vision and value of new products to the market and develop sales and marketing tools that facilitate the selling process and researching competitor offerings will be key to your strategy.
In a nutshell you'll need:
Hands on experience in creating content
Experience with the Adobe Suite
Blogs, Case Studies
Social media marketing
Setting the marketing strategy