The way in which we do business has changed significantly in the past 5-10 years.
International travel is common, the working day and indeed week has morphed and evolved and technology means we are contactable and ultimately ‘on call’ 24-7. Baby-boomers have somewhat accepted this and to an extent created this environment in which we operate but there’s now a revolution afoot. Millennials and generation Z aren’t lying down and accepting this as the norm. They are standing up and challenging business culture and behaviour.
Businesses today are faced with an increasingly expectant workforce. Millennials hold approximately 20 percent of leadership roles, a figure which is only set to rise. There are no two ways about it, millennials are wholly different from their baby-boomer predecessors. Millennial leaders prioritise people and hold values; both personal and business close to their heart and will make decisions based on these. Millennials aren’t motivated by achieving Director level by the age of 30 and the title of CEO means nothing. What they value most is development (personal and professional), feedback, collaboration, flexibility and work life balance. Workers no longer strive to pay off the mortgage, instead they aim for new and exciting holidays, the chance to take a sabbatical to volunteer in Syria or trek the Himalayas.
And don’t be fooled by their somewhat ‘softer’ nature. Millennials are fixed and committed to their convictions and won’t hesitate to leave a seemingly good, well paid job for a job with a lesser salary, with more perks and benefits. Asurvey carried out by Cone Communications, showed that 75 percent of millennials would take a pay cut to go and work for a more responsible company, compared with 55 percent average across all ages. Interestingly, almost two thirds would point blank refuse to accept a job from an employer which didn’t have strong CSR practices.