An intensive look at how will GDPR affect your marketing practices and the data you hold on Customers, Employees and other Businesses.
New data protection and privacy regulations are coming in May 2018 and there are significant changes ahead for marketers in all organisations. These new regulations do not just affect marketing to consumers, but business to businesses too and the fines for non-compliance are significant. Hoping that it will all go away is not an option.
With no time to waste we have partnered with leading professional development body Cambridge Marketing College to bring you a discussion on the various ways GDPR will need to be implemented within your organisation at a practical level.
This seminar will be packed full of vital information on how you can prepare your business for the new legislation. With Data Protection expert Steve Bax (CMC fellow & Managing Director of Bax Interaction Limited) covering how GDPR will affect your Marketing/Communication activities and the more general data your organisation holds on customers, employees and other Businesses.
GDPR Preparation Course (CMC) – Exclusive 10% Discount
Attendee's on the day will also receive a10% discountoff the price of the Cambridge Marketing College full day GDPR preparation course. This will give you a deeper, more specific insight into how GDPR and PECR will affect your organisation's marketing activity including creating a 12 step plan for implementing these changes.
Discount code will be distributed to all those registered on the morning of the event.
Confirmed Speakers
Steve Bax
Managing Director, Bax Interaction Ltd
Steve is the Managing Director of Bax Interaction, a marketing research, strategy and training company based in Cambridge. He has more than 30 years’ experience at Senior and Board levels within a range of organisations and markets. Previously, he has worked as: a CEO/CMO for a leading food exhibition company; Head of Marketing for a £25 million retail and manufacturing business; Head of a Research and Planning department and Manager of three business units for a major home improvements business.
Steve has also been a tutor for Cambridge Marketing College since 1993. He is a long-standing member of the CIM, a Member of the Market Research Society and has written a handbook on the subject for marketing practitioners and students which was published in 2013 by Kogan Page.
Confirmed Agenda
20th March 2018 | 8:00am - 11:00am
8:00am – 8:30am [Registration]
8:30am-10:30am [Steve Bax, how GDPR will affect your organisations Marketing activities]
10:30am-11:00am [Networking]
Venue
Northampton Saints Rugby Club
Franklin's Gardens
Weedon Road
Northampton
NN5 5BG
